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Go
West Bus System |
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Advertising Campaign Encourages Bus Use by Macomb Residents Macomb residents are being urged to ride the Go West bus system around town this summer. McDonough County Public Transportation (MCPT) has launched a new advertising campaign suggesting that citizens should “Get Where You’re Going” using the bus. “Our research has shown that some residents think the Go West bus system is only for Western Illinois University students,” said Gary Ziegler, MCPT Director. “The buses are for all residents and serve the entire community.” Ziegler noted that there are many reasons to ride the bus, including the high cost of gasoline. He said that buses pick up near all residential areas within the city limits and have stops at grocery stores, the public library, the courthouse square, pharmacies, discount stores and parks. The buses are also air-conditioned.“Summer is a great season to ride the Go West buses,” said Jude Kiah, Go West System Director. “We have recently changed routes to better accommodate residents and reach the places they will most likely visit.” City buses will operate from 7:00AM to 5:30PM Monday through Friday and 1:00PM to 4:00PM on Saturdays, starting August 1st. Residents are encouraged to check schedules and route information at the MPCT website - www.837ride.com. The advertising campaign consists of newspaper, radio and billboards. In addition to riding the bus, the campaign encourages the use of a central dispatch phone number for demand-response service through the American Red Cross, Bridgeway, and Barry’s Van/Shuttle service – 837-RIDE (7433). The campaign was designed locally by The Mediacall Group.
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